Case Studies

Imperfect Foods

The impact of Covid-19 was especially rough for artisan dairy producers, like Bellwether Farms of Sonoma, CA. Their significant foodservice business vanished overnight, and they were left with the equivalent of 60,000 pints of yogurt that were donated to local foodbanks. During this time the brand tried unsuccessfully to engage with Imperfect Foods to offload Imperfect Foods

Go Puff

A Game Changing Partnership From the first review of the Waterloo’s sales data in June 2020, Mike informed the VP Alternate channels @ Waterloo that brand was underperforming on goPuff, the fastest growing e-commerce account for natural foods at the time. After crafting strategy, we collaborated with goPuff Merchandising and Category Manager to make the Go Puff

Go Puff

Aligning on Mission Mike had been presenting Tony’s Chocolonely as the next big crossover chocolate brand to goPuff merchandising team since day one. It was the end of Summer so the time was not right but the seed was planted and watered diligently throughout the year. goPuff was developing strategy to expand Better For You Go Puff


COLLABORATIVE SUCCESS Organic Valley was highly interested in forming an early partnership with the convenience vertical of DoorDash – DashMart. DashMart was newly formed and had onboarded a random assortment of dairy and egg skus, and OV wanted to fix the mix and bring more visibility to the brand vs deep discounts or sampling.  Mike DoorDash